Jun 26, 2017

The power and resolution of digital out of home (DOOH) displays have become impressive in recent years. Unfortunately, impressing people with a DOOH display has become harder than ever. There are a few reasons for this, but the big one is ironically rather small — the smartphone.

Jun 22, 2017

As marketers, we seek to prove ROI and maximize engagement in our media planning and channel decisions.

Jun 12, 2017

Seeing multiple views of the product in action. Up close and extremely personal. That’s what 360° video allows you to do.

Jun 5, 2017

It’s not just the technology, it’s the way we use technology — to inform, to entertain, to connect, to buy — all faster than ever. And in more ways than ever.

May 30, 2017

“Magazine apps are dead!” A quick, Google search might have you believing the digitally-enhanced versions of our favorite publishers are useless, overrated, expensive and as irrelevant as their print predecessor. In fairness, this was pretty true. In 2012.

May 22, 2017

The latest issue of LEAP Group's in-house magazine is out! Experience this edition of Logic+Magic.