Mar 20, 2017

Sitting in the client’s break room, I shoved a tea bag up my nostril, clinging to any moment of relief I could.  Filming on-location always has surprises, but getting a staph-infection in the tequila fields of Jalisco was one I did not anticipate. Fortunately, I had my trusty crew (aka Francisco) to provide moral support for my throbbing nose. In contrast to filming in central Mexico, I...)

Mar 15, 2017

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Cambria; color: #000000; -webkit-text-stroke: #000000} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Cambria; color: #000000; -webkit-text-stroke: #000000; min-height: 14.0px} span.s1 {font-kerning: none} LIVE VIDEO IS UNIQUE FOR TWO REASONS: IT'S REAL-TIME AND INTERACTIVE. Brands are trying to understand live video. With 166,071,431...)

Mar 8, 2017

How does graphic design relate to film and animation production? I'm pushing to show they are one in the same. This is why LEAPframe focused so much time and energy on a re-brand. This project started by working with LEAP. Together, we created a logo and color system that tied all LEAP companies together. Next, I wanted to discover how far I could push LEAPframe's brand collateral while it still...)

Feb 7, 2017

I’ve made a lot of horrible videos in the past ten years. Admittedly some have been self inflicted, but most of them have been bought and paid for by individuals who willingly produced them. I want to personally apologize to the general public whose had to endure longwinded sales briefs, end of year reviews, and corporate pep talks. Mindless marketing babble delivered via robotic terminals has contributed to the demise of DVD players and inboxes for decades. We can do better.)

Sep 1, 2016

It’s kind of a no-brainer -- the creative industry is perpetually fed by the “client list.” The stronger your client list is, the stronger you are? So it doesn’t take long for us creative types to begin feeling extremely protective of “our clients,” even begin to start feeling like we own them. )

Jul 9, 2016

If you follow any marketing blog or visit LinkedIn frequently, you’ll find a steady stream of posts titled “Five Things You Need to Know About (fill in the blank).” Most likely these will be regurgitated information, posted multiple times, by similar people. The internet evidently wrote a huge permission slip for people to stop thinking for themselves and then armed every self-declared marketing guru with enough Seth Godin quotes to retweet. I’m not suggesting that there isn’t a time or place to utilize the “re,” some ideas deserve to be shared, but soon enough people will skip you and go straight to the source. To get in the spirit of things I’d like to offer up my “5 Things about 5 Things,” that I hope you retweet.)