I spend way too much time browsing motion graphics
(mograph) on Vimeo. Although, it is a great way to stay on top of the latest trends, get inspired, and connect with other like minded artists. It's kind of mind blowing how many new animations pop up each week. Both newly posted projects and older pieces that are new to me. There's a lot to sort through and not all of the pieces are worth the time and effort. I decided to start cataloging what I find and hopefully save time for others. My goal is to post my five favorite finds each week.
Here are my favorites this week:
SRP - Our Grid from Greg Gunn on Vimeo.
First thing that caught my eye were the shadows. A couple of weeks ago I had a project come in that needed long shadows but I couldn't pull it off. Wish I had known about this plugin: http://cinemaspice.net/product/long-shadows/ The constant motion keeps this piece going. All the secondary motions really sell the movements.
Logitech Harmony from Robin Davey on Vimeo.
This piece is stylish. Love the extra drop of coffee that flies out after he grabs the mug off the counter. Colors are simple and don't distract from the story. This is an all around well crafted piece.
Beech Nut from Rocketpanda on Vimeo.
Frame by frame animation! I fell in love with this when I first saw it. This is a great example of how animation and live action can live together in harmony. If your product's selling point is its quality then your ad needs to reflect that. You can't achieve that with stock images and quick turnarounds. You hire artists to create beautiful art that can also double as an ad.
Transforming Complexity from Speakeasy Collective on Vimeo.
Charts and graphs don't have to be boring or look like a bad power point. Vibrant colors, good design, and fluid motion go a long way.
Hair up or down? from Hannah Lau-Walker on Vimeo.
I'm a sucker for looping morphs. Another example of frame by fame animation. Love the colors in this. Some really seamless and mesmerizing transitions.
Ryan Woolfolk is the Senior Motion Designer
at LEAPframe. A boutique digital film
and motion design
shop located in the historic Over-The-Rhine district of Cincinnati, OH.