We didn’t have much to go on.
CareSource needed the animations produced fairly quickly, but that wasn’t the only challenging part of this assignment.
Our first objective was establishing a look and tone for CareSource animation. We call that motion branding, and it’s a key element in maintaining brand standards in the digital age. We couldn’t responsibly create animation without establishing that foundation.
Next, after the foundation was established, we had to concept and complete the animations within those guidelines. Finally, our content had to be approved by the State of Indiana.
So, it was a big challenge. But a good challenge.