Nov 9, 2017


From Time Magazine running a cover story calling Millennials, “The Me, Me, Me Generation,” to the countless online articles claiming that Millennials will be the downfall of us all (see: any Twitter post in the last 24 hours), every assumption about Millennials seems to be negative. What’s interesting, in his talk at the 2016 annual Deep Shift conference, Adam Conover, host of...)

Nov 9, 2017


When you started your company, you were attracting 18-34 year olds, and they have remained by your side for the last 10 years. They’re your loyal consumer base. Your brand ambassadors. They’re who you’d thank in your next award speech.   But today, those Gen-Xers have grown up, and while still loyal, they’re are moving farther and farther away from your...)

Nov 9, 2017


Often, we are asked to, or what, captures Millennials attention. Right now, they are the “Holy Grail” of marketing. There are currently 83 million of them, with the most buying power out of any other people group alive today. And the most educated generation ever. Instead of recreating the wheel, we turned to the top 10 companies already succeeding in the Millennial marketplace, and...)

Nov 9, 2017


LEAP Panel partnered with Odyssey to survey over 300 Millennials. For this research, we wanted an honest representation of ads Millennials engage with most, and how they engage with both traditional and nuanced advertising. )

Nov 9, 2017


During the hours and days following a tragic or trending event, it’s now common for major brands and personalities to come out and make a statement on the subject. For a quick example, the Oreo’s tweet during the Superbowl. In an age of up-to-the-second media distribution, timing is everything when a brand wishes to throw their opinion into the public eye. Say the right thing at...)

Nov 9, 2017


Walk down any sidewalk in Stars Hollow, Connecticut or through the alleys in Tree Hill, North Carolina and before entering Karen’s Café or Luke’s Diner, other resident-owned business tout their or boutique stores, featuring hand-lettered shirts and home goods. Shopping local has become an opportunity of pride in recent years. Even in LEAP’s hometown of Louisville,...)
 
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