Aug 17, 2018


In 1868, the first robot portrayal in literature appeared in “Steam Man of the Prairies,” a science-fiction dime-novel by Edward S. Elliot where a steam-powered humanoid helped stranded travelers pull a carriage. Since then, the relationship between robots and humans has been the subject of many pop culture pieces, from 2001 A Space Oddessy’s “HAL 9000,” to the recent...)

Mar 22, 2018


If you have an endless marketing budget, you can close the cover on this entire issue. If you aren’t worried about getting the maximum ROI on your media spends, you won’t find anything useful here. For everyone else, allocating funds for content creation and media buys is a daily balancing act – and one that is increasingly complicated and overwhelming. The number of marketing...)

Mar 22, 2018


Advertisers spent roughly $2 million per 30-second spot during the last Oscars broadcast and $5 million per spot during Super Bowl LI. I often think about that as I develop brand awareness campaigns for clients. It must be nice to be able to cast the widest net possible for your brand, and get it in front of a millions and millions of captivated eyeballs in one push. The reality, though, is buying...)

Mar 22, 2018


In the January, 2016 issue of Forbes, marketing advisor A.J. Agrawal shared his thoughts on inbound marketing. He argued inbound is no longer a “nice to have” opportunity, as he put it, but absolutely necessity. Outbound marketing happens when a company sends messaging out to an audience. The messages are intended to promote its own products or services through a variety of...)

Mar 22, 2018


Traditional Media still lives. The paradigm for marketing and advertising of new products has not completely changed. At least, yet. According to a 2015 Nielsen study, consumers are finding new products through three top channels: Parallel to this, many U.S. adult’s media consumptions habits are changing. A 2017 PEW Research survey shows that 61% of Americans ages...)

Mar 22, 2018


There’s no right answer. Depending on the situation, the target, location, hell even the mood of the person that’s getting the notification, seeing Maps pop up with your current location could be either convenient to your travels and errands, or seemingly stalk you. Consumers are absolutely flooded with notifications on their mobile devices. If you leave your phone for 20+ minutes,...)
 
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