Mar 22, 2018


“GIVE ME A BREAK. GIVE ME A BREAK. BREAK ME OFF A PIECE OF THAT KIT KAT BAR!” “HEFTY. HEFTY. HEFTY.” “CALL JG WENTWORTH, 877-CASH-NOW!” “NATIONWIDE IS ON YOUR SIIIIDE.” As I was writing those, the tunes were playing in my head. And it’s likely the Nationwide chimes will be in my head the rest of the day. A 2016 survey by Mediapost found 90...)

Mar 22, 2018


Any campaign is all about getting the consumers attention. Often, I find clients try pack as much information as they can into a 2-minute video. So much information, they lose site of the sell.  Attention-Grabbing Ad Start by reaching people with a quick, attention-grabbing ad. This can be anywhere from five to 30 seconds, but its sole purpose is to stop someone from scrolling....)

Mar 22, 2018


The other day, I was walking down Trader Joe’s isles, looking for plantain chips. I’m not a frequent buyer of these (I prefer to stick to my potatoes) so I wasn’t sure which brand to buy. But, when in doubt, I stuck with the best-designed package. But that’s just my solution. Other consumers go through different schools of thought when deciding a brand. There are...)

Mar 22, 2018


As marketers, we’re so familiar with what we sell, we have tunnel vision regarding how our customers use our products. We could give lectures on their buying habits, wax poetic about their demographics and write War-and-Peace-length dissertations on how to get them to convert. But memorized pitches change if we look outside of our norm market. Finding new customers is crucial for any...)

Mar 22, 2018


Turning a casual or potential customer into a loyalist is the dream for every business. But, what we hear from our clients, bridging that gap seems impossible. And we’ll admit, crossing the bridge is a daunting task. But, if your company is up for some change and some relationship-building, it’s possible. The good news: It’s not a complete mystery to inspire brand...)

Mar 22, 2018


Social influencers range from those that spent the early parts of the 2000s building up their expertise in specific industries, to celebrities that have let it slip they were getting paid to post certain piece of content by brands. The Infamous Scott “Lord” Disick Scott Disick, made famous by the Kardashians, posted this image of him with the caption literally copy and pasted from...)
 
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