Mar 22, 2018


One of the most important aspects of the Convert stage is also one you can’t control: customer reviews. If you think reviews only help with e-commerce sites and determining if that new restaurant is worth a visit, some sites may agree: 91% of people read online reviews with some regularity before making a buying decision. 84% trust an online review as much as they would...)

Mar 22, 2018


A brand’s tagline should function as their slogan and their war-cry. It should also summarize their personality and values in a few short, carefully chosen words. It sounds like a lot to accomplish with a phrase hopefully shorter than seven words. But the following brands have mastered this task. With that said, most taglines can be separated into one of four categories: CTA, Descriptor,...)

Mar 21, 2018


Event planning can be overwhelming and daunting. My experience planning a myriad of events for previous jobs, internships and personal ventures still makes me ask the same questions: Where does one even start? Do I book a venue without knowing how many people will likely come? What is too much food? (Is there such a thing?) Luckily, my experience has also led me to compile a list of the top...)

Mar 21, 2018


Picture this... You’ve just found out your teenage son used the garage door as a catcher’s mitt for his car. Seems he tried to back out of the driveway using first gear instead of reverse. So now you find yourself looking online for a replacement — for the garage door, of course. You’ve found a couple options: One on a site you’ve never visited, with no reviews and...)

Mar 21, 2018


A well-executed targeting campaign can remind consumers of products they viewed but didn’t purchase and introduce them to similar items they may not have known existed. As great as this sounds, it requires much attention and thorough vetting, as with any type of marketing tool. Targeting is an effective way to reach your target demographics or potential customers, but reaching them is only...)

Mar 21, 2018


It is a privilege to get likes, comments, thumbs up, retweets or any form of engagement on social. Just because you post, doesn’t mean you deserve a retweet. With the social landscape being so noisy, for someone within your target audience to stop mid-scroll and engage or comment is revolutionary. And an opportunity you should capitalize on with a return engagement. To elicit that...)
 
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