Mar 21, 2018


It is a privilege to get likes, comments, thumbs up, retweets or any form of engagement on social. Just because you post, doesn’t mean you deserve a retweet. With the social landscape being so noisy, for someone within your target audience to stop mid-scroll and engage or comment is revolutionary. And an opportunity you should capitalize on with a return engagement. To elicit that...)

Mar 21, 2018


Question-based searches are fueling a content craze called the “tutorial.” They take on all forms, from how to achieve a fashion look, a hair style, to how to change your own oil for your car. It’s becoming so popular that, not to sound harsh, if you haven’t watched a YouTube tutorial lately, or recently searched Google for how to do something, you’re missing out on a...)

Mar 21, 2018


When you scroll on Facebook, you know when a post is from a friend or from a company you actually don’t follow. You see the ads on the right side of your feed, featuring a website you visited 20 minutes ago. On Snapchat, you know when your friend’s story stops and a branded story follows, without clicking anywhere. LinkedIn is now promoting their own influencers posts, which are...)

Mar 21, 2018


As a culture, we have accepted advertisements as a part of consuming any content – from music on the radio and television commercials, to user-created streaming video online. If users aren't paying for premium service like Netflix, Spotify or YouTube Red, small interruptions are expected. Typically, and thankfully, we get to enjoy the content in it's whole before being interrupted by ad...)

Mar 21, 2018


What we once thought of as “TV” has been consistently becoming digital for years. Netflix, a digital streaming service, is frequently nominated for Emmy’s for its own original shows. It’s becoming one of the most high-profile developers of television. And you can’t watch their programs via cable. People used to imagine digital as a strictly lean-in platform....)

Mar 21, 2018


To ensure you're following each step of the R.A.C.E. model, we've combined each metric to measure your success. )
 
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