Nov 9, 2017


When you started your company, you were attracting 18-34 year olds, and they have remained by your side for the last 10 years. They’re your loyal consumer base. Your brand ambassadors. They’re who you’d thank in your next award speech.   But today, those Gen-Xers have grown up, and while still loyal, they’re are moving farther and farther away from your...)

Nov 9, 2017


Often, we are asked to, or what, captures Millennials attention. Right now, they are the “Holy Grail” of marketing. There are currently 83 million of them, with the most buying power out of any other people group alive today. And the most educated generation ever. Instead of recreating the wheel, we turned to the top 10 companies already succeeding in the Millennial marketplace, and...)

Nov 9, 2017


LEAP Panel partnered with Odyssey to survey over 300 Millennials. For this research, we wanted an honest representation of ads Millennials engage with most, and how they engage with both traditional and nuanced advertising. )

Nov 9, 2017


During the hours and days following a tragic or trending event, it’s now common for major brands and personalities to come out and make a statement on the subject. For a quick example, the Oreo’s tweet during the Superbowl. In an age of up-to-the-second media distribution, timing is everything when a brand wishes to throw their opinion into the public eye. Say the right thing at...)

Nov 9, 2017


Walk down any sidewalk in Stars Hollow, Connecticut or through the alleys in Tree Hill, North Carolina and before entering Karen’s Café or Luke’s Diner, other resident-owned business tout their or boutique stores, featuring hand-lettered shirts and home goods. Shopping local has become an opportunity of pride in recent years. Even in LEAP’s hometown of Louisville,...)

Nov 9, 2017


Something interesting happened over the last year you can use to your advantage – if you’re willing to accept it as reality. Influencer marketing has evolved, not only into a viable Millennial marketing strategy, but into a proven tactic offering enormous ROI for audiences ages 18-32. Paying key influencers and industry leaders to market your brand to their audiences is no longer a...)
 
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