Nov 9, 2017


Something interesting happened over the last year you can use to your advantage – if you’re willing to accept it as reality. Influencer marketing has evolved, not only into a viable Millennial marketing strategy, but into a proven tactic offering enormous ROI for audiences ages 18-32. Paying key influencers and industry leaders to market your brand to their audiences is no longer a...)

Nov 9, 2017


Since Millennials have become a “thing,” there have been thousands of research reports and even more articles and think-pieces written about this generation. There have been meetings and summits and guest speakers – all just to figure out what type of marketing Millennials actually notice. But there has not been a solid answer. A wealth of research already exists on the best way...)

Nov 9, 2017


On January 22, 2016, @bguerns13 tweeted @Wendys, asking for their reply to Burger King’s latest ad, 5 for $4 – just slightly more of a bargain than Wendy’s 4 for $4 deal. In two words, and over 60,000 impressions, Wendy’s decided a typical PR response of either ignoring or the classic “We’re sorry for your inconvenience! DM us and we’ll get you...)

Nov 9, 2017


Making a Video Millennials will Watch Millennials are watching video. If YouTube indicates anything, in 2016, Mashable reported YouTube now reaches more 18-34 year olds than any TV network – broadcast or cable.  And Mashable said this has something to do with YouTube being connected through Smart TVs. Another obvious statement: Millennials don’t like to be not...)

Nov 8, 2017


MAKE A VIDEO MILLENNIALS WILL WATCH Millennials are watching video. If YouTube indicates anything, in 2016, Mashable reported YouTube now reaches more 18-34 year olds than any TV network – broadcast or cable.  And Mashable said this has something to do with YouTube being connected through Smart TVs. Another obvious statement: Millennials don’t like to be not...)

Aug 11, 2017


We're told that the only constant in life is change. The same should be said about advertising. More specifically, digital advertising. )
 
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