May 2, 2014

Why You Should Care About Video in 2014

Since the inception of Vimeo and YouTube ten years ago, online video has skyrocketed to compete with traditional broadcast media. As a Cincinnati motion design and digital film boutique, we felt compelled to provide you with the latest data on the subject. We dug around for some current stats to see exactly how important online video is and who's watching it. What we discovered should give you reason enough to care about video.

Instead of boring you with paragraphs chock full of data, we decided to create a simple, fun, and highly irreverent explainer video for you to gawk at. If you are offended by rectums, profanity, or copulating reptiles this probably isn't for you. Please skip the video and proceed to the data below.

Based on data from the Comscore U.S. Digital Future In Focus 2014 report and Bloomberg's Flip The Script whitepaper video seems to be important.

  • 84 percent of Americans watch online video, with Millennials spending 48 percent more time with online video than average.

  • By 2017, researchers expect global consumer video activity to represent nearly 70 percent of all consumer Internet traffic.
  • Online video services will double in usage during the same time frame, reaching more than 80 percent of all Internet users worldwide. 

  • As of December 2013, 56 percent of U.S. digital media consumers constitute the ‘multi-platform majority.’

No animals or humans were harmed in the making of this video.

Brandon Faris

Brandon Faris

Film Director