Ok, you have 5 Seconds
Your attention-span only has 5 seconds. That’s how you have before today’s distractions pull you away. After 5 seconds, people are on to the next shiny object.
In order to captivate attention beyond those 5 seconds, you need people to believe in your brand and connect with your business. And, in order to have people connect, you need to be able to tell your story succinctly, efficiently and in a manner that differentiates you from your competitors.
That “elevator pitch” is key to establishing a connection with your audience. It’s a chemistry-thing. A sparks flying-thing. Human electricity. Amps and volts. Direct current and etc. And the best way to connect with your audience through a screen is if they can actually see you, your team, your product and your environment.