You’re an expert in your brand and product. You wouldn’t be reading this if you weren’t already.
If you believe you’re the best (fill in the blank), your target audience needs to believe you’re the best (fill in the blank).
Through this 1 minute – 2 minute video, share what makes you tick, what makes you better than the competition. In a good level of detail, you have the opportunity to show and tell your expertise. Then, place this video where your audience will see it best.